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Little houses hosting riverside culture

November 23, 2018

Along the 22-kilometer east bank of the Huangpu River, there is a wood and glass house every kilometer. The houses share the same name — Wangjiangyi, or waterfront station.
Like the people to and fro, the houses enjoy the sunrise and sunset every day, and witness the prosperity of China (Shanghai) Pilot Free Trade Zone.
The wooden roof and floor as well as the glass wall make the waterfront stations ideal and comfortable places to have a rest and appreciate the best views of the Huangpu River.
No. 3 house to the east of Qichangzhan Wharf near Binjiang Avenue has turned itself into a public space, a study during the day and cultural salon at night.
It is called Wangjiangyi Yujian (or waterfront station, encounter) and it is where famous stage performers, writers or film directors bring citizens pleasant surprises.
It was where Chen Dongyi, a traveler and food documentary director, shared behind-the-scenes stories of his latest work “Roadside Picnic” with fans.
At the same place, Peking Opera artist Wang Peiyu and writer Ye Xin launched online broadcasts and meet-the-author sessions.
Seminars and forums involving hot topics and all aspects about better lives are frequently held.
A library of 500 books, all recommended by celebrities, together with their donations on display make the cabin a new icon of Pudong’s public cultural service and meet people’s demand for a better cultural life.
Additionally, two of its sisters, the No. 1 house or Wangjiangyi Yuedu (waterfront station, enjoy reading) is now a reading club while No. 2 Wangjiangyi Shenlin (waterfront station, immersive) has become a space where visitors can look into the future or take a bird’s-eye view of the Pudong New Area’s skyline with the magic of immersive technology.
The cabins along the Huangpu River are part of the efforts to create public culture circles within easy reach. People in the Shanghai free trade zone can enjoy various cultural resources or pick their favorite public cultural services and products.
A three-day public cultural service products procurement conference at the city’s emerging Minsheng Wharf cultural space along the Huangpu River introduced public bidding to supply cultural services to better satisfy residents’ needs.
The event also became a platform for local intangible cultural heritage relics to introduce them to more people.
Cultural institutions from 15 cities in the Yangtze River Delta took part in the event this year.
On the sidelines of the first China International Import Expo, a conference on Chinese Cultural Product Marketing hosted by the National Base for International Cultural Trade (Shanghai) in the free trade zone offered domestic cultural and creative institutes, enterprises and travel services providers an opportunity to cooperate with their peers from abroad.
A platform for international cooperation in creative design, stage performances and art shows, animation and games as well as intellectual property licensing, the conference promoted the bilateral and multilateral development of the culture and tourism industry.
Shanghai Broadcasting Film and Television Producers Association, Time Publishing and Media Co, Online Game Association and Ctrip.com all attended the session.
The Shanghai base was established to promote integrated development of culture trade, finance, art service, culture investment and technology, and encourage and support the innovation of content and operation of cultural products and services.
After over a decade of construction, the Shanghai base in the free trade zone has gathered more than 600 culture firms and attracted 40 billion yuan (US$5.78 billion) of investment.
Also in the FTZ, the culture and creative industry of Zhangjiang yielded fruitful results last year with a total of 643 local culture enterprises generating nearly 50 billion yuan of business revenue.
Forty enterprises in the Zhangjiang Culture and Creative Industrial Park reported more than 100 million yuan of output last year and the park has developed from a test field into a well-known demonstration zone in China. It was ranked first of its kind in China last year.
Zhangjiang has formed four cultural and creative industrial clusters — digital publishing, cultural equipment, animation, games and television, and digital creative technology.
A number of industry leaders, such as China Literature, Bilibili, Shanda Games, LinkSure Network (the developer of WiFi Master Key), China’s largest audio platform Ximalaya FM and e-learning platform Hujiang.com, are based in Zhangjiang.
Technologies such as the Internet of vehicles, virtual reality, augmented reality and artificial intelligence help promote the development of Zhangjiang’s culture and creative industry.
The Zhangjiang park has forged a complete chain including creation, planning, brokerage, post-production, marketing, communication, extensive development and tourism. By virtue of the aggregation of the leading companies and the notable scale effects, it has advantages in the combination of culture, science and technology, innovation, finance and trade.