Press Conferences

Q & A for resident journalists

Answers to most frequently asked questions such as...

Touch Shanghai

Creative industry, Services for the people's livelihood...

SICIV - Center for Int’l Visitors

The SICIV, located in Xintiandi in Luwan District...

Shanghai, City of Inspiration


Houston (30 seconds version)


View More

Implementation plan for the city’s campaign to improve quality

Mar 5, 2018

The Shanghai Municipal Government’s Information Office held a press conference on February 9 on the implementation plan for the city’s campaign to improve quality. Following are the highlights:

Xu Kunlin, vice mayor, Shanghai Municipal Government

Huang Xiaolu, director, Shanghai Quality and Technical Supervision Bureau

Shen Weimin, deputy director, Shanghai Quality and Technical Supervision Bureau

Xinhua News Agency: In terms of product quality ranking, what is Shanghai’s position? And what’s the gap and deficiency between Shanghai’s level and global standards? What will Shanghai do to make up for the deficiency?

Xu Kunlin: Shanghai has always valued product quality and developed with the motto “quality is Shanghai’s livelihood”. With the hard work from all sectors of society, the quality of products has been improving consistently. Whether it is product quality or service quality, service quality accounts for 69 percent, which used to be 70 percent, of Shanghai’s total service and products. Shanghai has gained grade A ranking three times in the annual product evaluation carried out by the State Council, China’s cabinet. Only four provinces and municipalities have been ranked A thrice.

Compared to the global markets, Shanghai also has abundant high-quality local products, some of them even taking leading positions in their field, and so is their service level. The efforts they have made cannot be dismissed. Just now the reporter spoke of implementing and aligning Shanghai’s products with global standards, we should admit that there is a difference and Shanghai has deficiency in some high-end products, key parts, and core technologies. So, next Shanghai will focus on supply-side structural reforms to carry out all-out product quality improvement.

A few days ago I met a foreign friend who was on a business trip to Shanghai. He said to me that he had opened a company in the city, and his customers all had an impression that as long as a product was made in Shanghai, or it’s a Shanghainese brand, its quality was guaranteed. We need to keep working hard to build Shanghai as a highland of quality products, make the most use of its strength and make up for its disadvantages. We should keep innovating, and maintain Shanghai brands leading position in the market, and implement strict laws to enforce the production of quality products. We should also combine technological innovation and product quality improvement, keep strengthening Shanghai’s innovation ability and competitiveness, and support the construction of the technology and innovation center and the free trade zone.

STV: We have heard the saying that “first-class companies set up the standards, second-class companies build their brands, and third-class companies focus on their products”. No matter whether it is Shanghai’s services, Shanghai’s manufacturing, or Shanghai’s shopping, they are all influenced by the “Shanghai Standard”. I would like to ask director Huang, what is the possibility of the “Shanghai Standard” becoming the leading influence in the market, and being in a position it is striving to be?

Huang Xiaolu: I agree. Standards are the basis for quality. Standards decide quality, only high standard can result in high quality. The level of standardization reflects a country’s industries’ core competitiveness and its comprehensive strength. We must promote industry upgrade so as to gain new competitive advantages, promote rapid economic growth, and upgrade the industries into medium and high end.

Let’s take the example of Shanghai’s manufacturing. We have made all-out efforts in promoting equipment manufacturing, the standardization of consumables and their quality improvement, and set up high standards to promote the advanced manufacturing industry. We have subsequently finished the key standardization tasks, including large-scale passenger planes and ocean engineering equipment, which provided standards for Commercial Aircraft Corp of China Ltd’s C919 passenger plane and JU2000E Jack up Drilling Rig and other strategic emerging industry projects. We have also made efforts to make the “Shanghai Standard” appealing in the global market, such as Shanghai enterprises and institutions have added 20 new international standard proposals and Shanghai initiated and formulated 40 international standards, and Shanghai has taken part in the making of more than 100 international standards. Now there are battery-electric buses running on the Tel Aviv-Yafo Avenue in Israel that were built by and to “Shanghai Standard”.

In the service industry, too, Shanghai has kept improving standards. The service industry accounts for 70 percent of GDP. In recent years, Shanghai has undertaken the pilot role of standardization of the service industry in China, and the city has already drafted a batch of standards for the industry. Some, such as the Specifications for Elderly Home Care Services in the Community, have been adopted across China.

In the retail industry, Shanghai has standardized the shopping environment, built shopping brands, and set up national-level standardized pilot shopping areas in Jiangwan Wujiaochang, Nanjing Road Walkway, and Qibao Old Street, which has promoted Shanghai’s shopping brands and its service.

In public cultural service, Shanghai has made efforts to combine its regional culture and the public need for public service, such as setting up the Putuo District Public Library, the Jiading District Public Cultural Services, the Xuhui District Community Cultural Activities, and the Yu Garden’s Comprehensive Service for Cultural and Business Travel. Also, Shanghai introduced and implemented the Service Standards for Museums and Galleries and other standards to develop and promote city culture, and set up ever higher standards to meet the locals’ need for public cultural services.

Next, Shanghai will make city-based standardization serve the whole country, promote innovation, and implement international standards. The city will put more efforts in improving its standardized service, promoting international standardization, and make the “Shanghai Standard” more capable to support Shanghai services, manufacturing, shopping, and culture, which can then reflect the city’s competitiveness and its leadership, thank you. Presently the service spirit is being emphasized along with the optimization of the business environment. Production companies need to inquire about their credit records and gain credit certificates. I would like to ask deputy director Shen if the enquiry and credit certificate issuance procedures have been more streamlined than before? Also, what benefits would the companies get from the streamlining of the government’s function and delegating power to lower-level governments?

Shen Weimin: That’s a very good question. The service spirit is the government’s new self-positioning. The improvement of the government’s service would certainly facilitate the enquiry process and credit record issuance.

Starting from February 1, 2018, through the Shanghai Public Credit Information Service Platform, the Shanghai Bureau of Quality and Technical Supervision realized data collection and sharing of Shanghai’s production companies’ administrative penalty information. On the platform, local companies have been able to inquire about their administrative penalty information since January 1, 2014. If they need to have their non-violation of quality protocols and other documents, all they need to do is to take related documents and fill in the inquiry form. The process has already been cut by one week, benefiting company owners a lot.

Next, the Bureau of Quality and Technical Supervision will optimize the business environment through policy making, reviewing, and policy implementation.

Firstly, the top-level of policy making, as well as the system, needs to be improved. This includes promoting the abolition of government’s regulations, reducing the government’s intervention, and letting the market play its decisive role over resource distribution in the market.

Secondly, a fair inspection and review system needs to be established and we should optimize from the top. From now on, the Shanghai Bureau of Quality and Technical Supervision will carry out strict fair competition review in market access, industry development, investment attractions, and other areas that involve market entities’ economic activities, as well as in drawing up of government’s regulations, and normative documents. It is also the State Council’s requirement that fair competition needs to be upheld.

Thirdly, we will implement the regulations quickly. At the end of last year, the country’s law on metrology was revised. The Shanghai Bureau of Quality and Technical Supervision responded immediately by cancelling permits for measuring instruments, and measuring instrument repair, as well as permits for manufacturing, sales, and imports of measuring instruments with unlawful measuring units, and other permits of measuring instruments banned by the State Council. With these permits cancelled, the bureau will implement “the approved models of measuring instruments” permit, which is an indispensable part in the technical review, and also a universal standard in use in the United States and other European countries. The technological review of product approval still needs to be done; in the meantime, random quality sampling and risk monitoring need to be strengthened to promote quality improvement of Shanghai’s instruments and meters, and measuring instruments. As for the regulations on special use of unlawful measuring units, it is being worked out by the General Administration of Quality Supervision, Inspection and Quarantine of China, and measuring units in technology, production, trade, and social development will be further standardized, thank you.

Xinmin Evening News: I would like to ask about the promotion of biodiesel. Presently Shanghai has nine pilot gas stations that sell biodiesel processed from waste cooking oil. I would like to know if the biodiesel is safe to use? And what are the differences between biodiesel and regular diesel?

Shen Weimin: Thank you, a very specific question. In terms of resource comprehensive use and recycling, biodiesel is a very good innovation. The Shanghai Municipal Government requires that waste cooking oil should be comprehensively controlled, so the city is promoting reusing of waste cooking oil. Recently, our bureau made an inspection and risk monitoring of the nine batches of B5 biodiesel at the nine pilot Sinopec gas stations in districts, including Fengxian, Baoshan, Jiading, Pudong New Area, Qingpu, and Songjiang.

The inspection showed the nine batches of biodiesel sample all met the national mandatory criterion GB 25199-2017 “B5 diesel”. More specifically, they had no difference compared to regular diesel.

Next, the Shanghai Bureau of Quality and Technical Supervision will enlarge the monitoring scope of B5 biodiesel according to the pilot arrangement with refined oil selling companies. If we don’t expand the scope of the biodiesel pilot program, it would be detrimental to the biodiesel’s promotion, the companies’ profits and the industry’s development. The scope of the biodiesel pilot program needs to be expanded, along with the monitoring scope of B5 biodiesel. Market regulators need to carry out sampling inspection of the biodiesel firms’ products, help them build wholesome quality and a safety management system. The functions of market entities and biodiesel producers need to be strengthened, and comprehensive quality management needs to be improved, so as to guarantee product safety in this innovation.

Xu Kunlin: Biodiesel has been piloted in 21 gas stations in Shanghai, and there are about 2,000 vehicles using biodiesel every day. We are trying hard to make biodiesel available in 200 gas stations before the end of 2018, and by then there should be no problem to consume the 30,000 tons of waste cooking oil in Shanghai.

Some of the gas stations need to make a little modification to sell biodiesel, and some of the gas stations now sell only biodiesel. The regulators have found no problem so far with biodiesel, and we haven’t heard of any problems from the drivers either, and, importantly, biodiesel wouldn’t be affected by the cold weather in winter. So it’s safe to say the biodiesel pilot program has been a success.

Shanghai Radio: Following the reforms on government service for enterprises, people are paying more attention to the supervision during and after the production. If there are violations on quality by enterprises, how would you increase the punishment? Is there any system for sharing or publicizing of information so as to form an atmosphere of joint supervision and supervision by public opinion?

Huang Xiaolu: It’s true that one of the key aspects in the supervision of government is to streamline administration and delegate power to the lower levels at the stage of examination and approval so that more enterprises can enter the market, and at the same time we need to strengthen supervision during and after the production and crack down on enterprises violating regulations and laws. The government will also strengthen service as more emphasis should be laid on better service for enterprises. What the people care most about is whether the violators make thorough improvement after violations have been found. We have also strengthened the work and published all the violation cases online so that people can check the cases on the platform.

In order to guide and warn consumers of quality violations, the Shanghai quality supervision bureau not only published the checked items but also published detailed product indicators. For example, recently we published a case in which a clothes firm made children’s wear of low quality, where we added the indicators of low quality so that consumers can pay attention to similar products. The quality supervision bureau will further streamline the opening procedure for quality-violation cases and complete work procedures to make violation cases and typical cases more transparent.

As for the joint punishment on violations, the quality supervision bureau will complete the quality and credit system continuously and share the information on the public credit information platform. The bureau will coordinate with the administration and supervision departments to set up a complete quality and credit system to encourage those with a good record and punish the violations. As for the violators, the government departments will put them on a key supervision list and strengthen supervision by adding check time and on-site checks, and limit their participation in brand construction and quality reward activities held by government departments.

Wenhui Daily: As the local economy undergoes a transformation and upgrading, some old brands in Shanghai have disappeared. In the 1980s and 1990s there were some famous brands in Shanghai. However, there have been rather few in recent years from emerging industries. How will you change the situation? What are the key works in upgrading the quality and brand of Shanghai products?

Shen Weimin: As brand is the key to quality work, we have been investigating the work in recent years. The development of brands involves many factors, and quality is one of them, and standard is a key for quality. Brand also has connections with history, which is a problem with culture. Brand has connections with operators and entrepreneurs. All the above are important factors in the development of brands. We can say that branding is systematic and comprehensive work. One of the key elements of branding is quality, to have century-old shops we have to be consistent with quality work.

The CPC Shanghai Committee and the Shanghai government have called for building strategic advantages and making four famous brands in Shanghai. One of the key points is solid quality base. First of all, Shanghai has many good traditions and foundations, for example, strong quality consciousness, and we have a large number of skillful craftsmen with strong artisan spirit. In addition, we have always pursued excellence, which is a city spirit of Shanghai. We also have the advantage of exquisite skills and excellent location for international exchange and information exchange; all these advantages have laid a solid foundation for Shanghai to cultivate brands.

Of course, to make “Made in Shanghai” brands it’s important to upgrade the level of manufacturing and pursuing the highest international standard. We need to make use of new technology and adapt to market needs to make more high-end products that meet people’s needs. We have to do a lot in scale and efficiency to improve quality.

To cultivate service, shopping and culture brands of Shanghai, on the one hand we need to learn from history, and on the other hand we need to have new brands and new commercial sectors in order to create infinite space for new brands. The breakthrough for making new brands is to make better use of new standards and guide supply with high standards. For example, the service industry covers a wide range of areas, including travel, commerce, trade and senior’s care, and cultural consumption. These are the weak areas in our standard, so we need to have high standards to guide practitioners to upgrade their service, and some of the standards need to be improved with time.

Just now leaders mentioned the problem of standard, which is a soft power. Compared with international exchange, the service industry in Shanghai, including modern service industry and traditional service industry, has a huge number of organizations and institutions, thus the service industry needs high-level management regulations and standards to regulate it. We need to strengthen the certification of the service industry management system. I shall mention a point of view here: industry organizations should play a role in amending the weakness in standards in order to accelerate the development of the industry in a short time. We should raise the overall service standard with the standards made by industry organizations.

Jiefang Daily: In the implementation opinions this time there are regulations on punishing violators providing low quality products and service, which is new. The quality supervision department will publish the result of random product checks, how can customers claim compensation if they buy unqualified products on the list? Is it eligible to the new regulation? As for joint punishment, will you have a black list, which is adopted in supervising food quality, in quality violating cases? In addition, districts have their own quality targets, if they fail to reach the targets, what measures will the municipal department take on supervision and rectification?

Shen Weimin: There are many angles in punishing quality violations. First of all, the violators must be severely punished. Relevant laws and regulations have been set up, and we will make sure the punishment will be severe enough and the information is published so as to give warning to producers, and at the same time provide tips for consumers. In recent years, the Shanghai Quality and Technical Supervision Bureau has done a lot for consumers with measures on risk supervision and random checks, especially by risk supervision, which to some extent provided a new method for national product quality supervision. We have made a lot of explorations in the area to lead consumption by expanding the risk supervision scope and increasing the frequency.

The supervision and random checks have been carried out according to compulsory standards. Those meeting the national standards will pass and those who fail will face punishment. In the next step, we will raise the standards of enterprises. Enterprise operators will announce their raised standard publicly and we will check accordingly, if they fail we will also punish them. In addition, during risk supervision we will do relevant checks on the promises to verify them, and we will strengthen the work in future. There are some standard reviews on the leading enterprise system, and the product quality tracing system is related to the above system.

We will strengthen the crackdown on quality violations and fake commodities. Since 2017 we have been focusing on commodities closely related to people’s life and work, including agricultural material, car fuel, cable, refitted vehicles, goods for daily consumption, home appliances, firefighting and auto components with the overall target of “ensuring safety, improving quality, servicing people’s livelihood and stimulating development”. We carried out four campaigns in the area last year, in spring, summer, fall and winter. All the punishment information has been put online.

Next, we will continue the crackdown and strengthen supervision during and afterwards, which is to be explored in the future, according to the requirements of the central government and regulations of Shanghai. We are also doing research on punitive compensation.

Huang Xiaolu: We will carry out punishment according to the Product Quality Law, and we will strengthen coordination in joint punishment. We will make better use of statistics by sharing them among supervision departments.

Shen Weimin: The joint punishment last year was significant. For example, we imposed limitations on enterprises with poor credit records when they applied for financial subsidy from the government. In addition, we also strengthened joint punishment in reviewing government quality awards and famous brands in Shanghai. At the end of every year we adopt credit information of enterprises as a basic reference in selecting famous brands in Shanghai. In the last two years we have made significant improvement in joint punishment.