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ICS and Hokkaido Television swap programs
Oct 27, 2016
ICS, the English-language TV channel under Shanghai Media Group, cooperated with Hokkaido Television Broadcasting Co Ltd to show Shanghai TV programs to the Japanese audience in Sapporo, capital of Hokkaido.
Four ICS programs will be aired on an HTB channel, featuring Sino-Japanese exchange activities in Shanghai and the life of ordinary Shanghai families. The programs will be broadcast every Sunday in October.
HTB will have its programs shown on the ICS channel, featuring popular delicacies and traditional handcrafts of Hokkaido. These episodes will be aired every Sunday in October.
The program swap is intended to promote mutual understanding among people of Shanghai and Hokkaido, officials said.
The two broadcasters began cooperation back in 2006. ICS travel program "Get Away" was filmed in Hokkaido several times. ICS also helped to promote Hokkaido at World Expo 2010 Shanghai.
They signed a new agreement in 2012, the 40th anniversary of diplomatic ties between the two countries, for increased cooperation in news, film and TV program exchanges and in event organization.