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Shanghai hosts 3-day fair to drive China's brands forward

May 11, 2018

Government officials pledged further measures to help homegrown companies grow their brands as the first International Forum on China Brand Development wrapped up in Shanghai yesterday.

As the country is pushing forward with its strategy of shifting from Made in China to Branded in China, and from China Speed to China Quality, industry watchers and entrepreneurs from the public and private sector shared their views on how domestic brands can become stronger and play a bigger role in the global landscape.

The forum is part of a three-day fair, which opened yesterday and attracted 17,565 visitors.