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Press Release for Media Briefing of the Shanghai Municipal Government on September 22, 2020

September 26, 2020

“Quality Development, Quality Life” Series Municipal Government Press Conference-Fengxian District

The Information Office of Shanghai Municipality held the 13th “Quality Development, Quality Life” Series Media Briefing today (September 22), during which Zhuang Mudi, Secretary of CPC Fengxian District Committee introduced the economic and social development of Fengxian District in recent years. Guo Fang, Deputy Party Secretary and district chief, Zhang Xian, director of Fengxian District Economic Commission, Zhou Hua, director of Fengxian District Landscaping and City Appearance Administrative Bureau, and Xia Shuhua, director of Fengxian District Government Service Office, attended the press briefing and answered questions from reporters.

Fengxian insisted on taking the people’s desire for a better life as the starting point and goal of its work, and strived to promote reform, openness, and innovation. It insisted on the concepts of “people first”, and “I see the world today, and the world has a focus on me tomorrow.” With extraordinary spirits, extraordinary enthusiasm, extraordinary deeds, it has been running fast in chasing dreams, and trying its best not to let any person fall behind on the road towards a well-off society.

Since the epidemic broke out this year, Fengxian has always analyzed the situations from a comprehensive, dialectical, and long-term perspective, and fully implemented the target to ensure six priorities and stability in six areas, making every effort to win in both epidemic prevention and control and economic and social development. The district leveraged certainties to hedge against uncertainties, pursued opportunities in the crisis, and opened a new chapter amidst changes. The district insisted on promoting online services to serve local companies, by making up for shortcomings, eliminating blind spots, and connecting broken parts. The district firmly grasped the opportunities of differentiated development, so as to buck the trend for strong growth. From January to August this year, Fengxian’s economy rose rather than declining. District-level fiscal revenue increased by 1.9% year on year, industrial investment increased by 18.9%, and industrial output value of strategic emerging industries increased by 7.6%. Contracted foreign investment increased by 30%, and profit of enterprises above designated size rose 8.7%. More than 70,000 companies have newly registered this year, a year-on-year increase of 20%. The cumulative number of enterprises in the district has reached 430,000, accounting for a quarter of the city. There are 277 listed companies of various types in the district, and 3 companies have applied for the listings on the Science and Technology Innovation Board. Bank deposits in the district reached 200.6 billion yuan, a year-on-year increase of 8.4%. In the first half of the year, the per capita disposable income of farmers in the district increased by 4.6% over the same period of the previous year. Fengxian also innovatively issued 10,000 “Dream Realization for a Well-off Life: Employment Vouchers” to build a platform to open employment green channels for the “silent minority”. The Dream Realization action is in full swing, with more than 28,000 “dreams” realized in total, and more than 1.6 million people have benefited, effectively improving the city’s livability.

In recent years, Fengxian has been adhering to the five development concepts, focusing on the “four basis”, embracing the “three opportunities and one platform”, strengthening the “three reductions, three increases and three safeguarding”, planning to grasp the “one mile ahead”, and delivering on the “last mile” to eliminate barriers, and to achieve higher-level and higher-quality development.

First, the district promoted unified online government services and online management. The district tried its best to streamline approval processes, and promoted non-hierarchical reform to make it more efficient, with an aim to achieve the highest standards. The district made the best effort to reduce links, delegated power, and cancelled approval processes. A total of nearly 500 links were reduced, and 230 approval scenarios can be completed on the spot. Among them, in terms of industrial projects, six certificates can be issued at the same time, and construction can start as soon as land is acquired, thus realizing the goal of “using one single network to address any issue, and one single network to manage the city.”

Second, promote the Oriental Beauty Valley brand. Fengxian insisted on creating special features, developing superior advantages, and expanding the competitive edges, driving a shift from “China’s cosmetics capital” to “the world’s cosmetics capital”. Take facial masks as an example. One out of every four facial masks nationwide is produced in Fengxian. The brand value of Oriental Beauty Valley has exceeded 11 billion yuan, and it will grow rapidly this year. At the same time, as for strengthening the chains, the district promoted the horizontal and vertical extension of the value chain and industrial chain of Oriental Beauty Valley, vigorously developed the pet economy, food additives and other special industries, and established the country’s first Internet pet hospital. The district attached importance to the overall development of brand building, relying on the May 5 Shopping Festival to launch the “Beauty Valley Festival”, and creating thousands of brands, tens of millions of consumer traffic, and tens of billions of yuan in sales. The investment in Oriental Beauty Valley’s industrial projects increased by 52.8% year on year, and the district started to construct 100 mini-parks in Oriental Beauty Valley, with an investment of 50 billion yuan in three years. The district innovatively created 165 “Oriental Beauty Valley+” industrial cluster centers.

Third, build a future space brand. The future has arrived and it is unlimited. Fengxian relied closely on the new area of the free trade zone, made good use of the new area’s preferential policies, and, in accordance with the requirements of Party Secretary Li Qiang, started to plan 300,000 square meters of the headquarters business area, to construct 3 million square meters of high-standard industrial property and to allocate 3,000-mu industrial land, in a bid to create a new carrier, new platform, and new space for Fengxian’s development, so as to realize the uniqueness of the parks and turn the vision of the new free trade zone into the new priorities for Fengxian to expand its growth.

Fourth, promote an ecological brand that features clean water and blue sky. The district took the ecological environment as the biggest driver to improve people’s livelihood, and made great efforts to allow the district to have clean air and become a “world of trees, an ocean of flowers, a paradise for birds, a hometown of clouds, and a paradise for people”. The district started to launch campaigns for clear water, blue sky, and clean land. It strived to promote the construction of 100 parks, to allow people to enjoy greenery easily. The district aimed to build a multi-level park system that integrates country parks, comprehensive parks, community parks, and leisure parks (village-level parks). A total of more than 180 parks of various types have been built. A park-themed urban area and regional landscape have basically taken shape. At present, we are making every effort to create a national ecological garden city.

Fifth, strive to improve people’s livelihood. The district adhered to the concept of “investing in education is investing in the future, and promoting education is the best way to improve people’s livelihood.” The district took education as the top priority, by making every effort to build a high-quality education zone in south Shanghai, where preschool education, compulsory education, high school education, and vocational education proceeded simultaneously. This year, 91.7% of students in Fengxian who attended the college entrance examination were admitted into universities, marking a record high. Four students from Fengxian Middle School were admitted to Tsinghua University or Peking University.

The district sped ??up the construction of health infrastructure, strengthened the development of primary/community health service centers, and promoted the set-up of the south Shanghai campus of the International Peace Maternity & Child Health Hospital, the south Shanghai campus of the Children’s Hospital of Fudan University, and the Fengxian campus of Xinhua Hospital, thus improving the level of regional medical services, and making the people have a stronger sense of gain.

A large number of urban cultural public projects such as the Jiukeshu (Future) Art Center, the district’s City Museum, the district planning and resources exhibition hall, and Bubble Park have been completed and started operation, and a number of facilities such as the “Flower of the Sea” citizen activity center and SUMG complex have been accelerated, thus creating ubiquitous life scenes, exercise scenes, and learning scenes for the people, so as to create a wealth of architecture that reflects the city’s spirits.

The district focused on the prominent problems in elderly care, childcare and youth education, urban renewal and protection of historical features, and rural revitalization. It built a rural elderly care community in “Qing Chun Li”, and created life stations. As of the end of 2019, 422 rural life stations, 82 large-scale life stations, and 252 micro life stations had been built.

Fengxian has been rated as an excellent city for comprehensive management of social security for three consecutive times, and won the “Chang’an Cup”, the highest award for comprehensive management of social security in the country, and people feel more secure.

The district strengthened construction of spiritual civilization, steadily advanced construction of a civilization practice center in the new era, deepened the “aesthetic education project”, and expanded the connotation of “belief, wisdom, and dedication” in the new era. Fengxian has been successfully rated as the country’s first civilized city area in suburban districts.

In the future, Fengxian will insist on “defining tomorrow with the day after tomorrow, and define the present with the future”, embark on a new journey to seize the development opportunities of the integration of the Yangtze River Delta and the new area of ??the Free Trade Zone, and carefully formulate the 14th Five-Year Plan. We have the following eight visions.

Learn and make strong efforts; strive for leading positions; aim to achieve a new level of high-quality economic development.
Give full play to the brand effect of “Oriental Beauty Valley” and form a cosmetics industry cluster with global influence.
Regard “agriculture, rural areas and farmers” as scarce resources in a mega-city; form a new pattern of rural revitalization for an international metropolis.
Realize the integration of urban areas and parks. Rely on unique ecological resources to build a national ecological garden city.
Aim to have 100,000 new market entities each year; take advantage of the science and technology innovation board to build a national-level technological innovation zone for small and medium-sized enterprises.
Promote the “Two Networks” brand and enhance the modern urban and rural governance system and governance capabilities.
Develop Jiukeshu Future Co-creation Space into a “new cultural landmark and a new palace of performing arts” for people.
Strive to improve people’s livelihood and comprehensively address the problems in elderly care, childcare, urban renewal, and rural revitalization.

Running towards a well-off society with happiness and striving for a new era. Fengxian will take Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as the guide, let the new achievements of reform and development benefit thousands of households, and transform the loyalty to the “two upholding” into acceleration of high-quality development and satisfaction of the people. The district will continue to change the style of work, stimulate the endogenous creativity to serve the people, never forget the original intention, keep the mission in mind, unite as many people as possible, and dare to a dream chaser, trendsetter, and creator. We will comprehensively build a “unlimited, high-quality, heroic and creative Fengxian” and strive to create a new peak and new miracle in the new era.