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Press Release for April 10, 2018 Media Briefing by Shanghai Municipal Government

April 12, 2018

The Information Office of Shanghai Municipality held a press conference today (April 10) and Shang Yuying, director of the Shanghai Commerce Commission, briefed the media about the latest efforts and progress Shanghai has made in building itself into a “global exhibition capital,” as well as the freshest developments on preparation works for the 6th China (Shanghai) International Technology Fair and the 2018 China International Import Expo. Zhong Xiaomin, vice director of the Shanghai Commerce Commission, Rui Wenbiao, vice director of the Shanghai Intellectual Property Administration, Fu Guoqing, Chief Engineer of the Shanghai Science and Technology Commission and Chi Hong, president of Donghao Lanshen Group, were also present at the conference and took questions together from the reporters.

Shanghai has been strengthening its efforts in recent years to boost the development of its exhibition economy under an earlier released target to build itself into a “global exhibition capital.” Later this month, the 6th China (Shanghai) International Technology Fair will be held while the 2018 China International Import Expo, the first of its kind ever held in the country, will kick off in November. So far, the city’s progress in achieving the target as well as preparation works for the two upcoming events are going as follows:

I About Shanghai’s aim to build itself into a “global exhibition capital”

Under an earlier released 13th Five-Year plan for Shanghai to build itself into an international trading center, the city has set a target to build itself into a global exhibition capital by the end of the 13th Five-Year period. By 2020, Shanghai aims to hold annual exhibitions and conventions covering 20 million square meters and the number of large-scale fairs occupying above 100,000 square meters each should reach 50 a year. The number of organizations signed up as the member of UFI, or The Global Association of the Exhibition Industry, should reach 35 in Shanghai while spaces used by international exhibitions and conventions should account for 80 percent of the city’s total. As 2018 marks a key period of time for the 13th Five-Year plan, Shanghai is right on the path to make steady progress toward its goal to build itself into a global exhibition capital. Statistics showed that direct income from exhibitions and conventions exceeded 120 billion yuan in Shanghai in 2017, making the city a leader in the country. According to UFI surveys, in terms of exhibition areas, more than half of the business-to-business exhibitions and conventions in Asia were held in China, with Shanghai outperforming all of its domestic counterparts and being one of the leading players in the world in various aspects such as the number and exhibition area of fairs. In principle, the city excels in the following three areas: 

Firstly, notable improvement in hardware. In terms of exhibition facilities, with the National Exhibition and Convention Center (Shanghai) coming into use in 2014, Shanghai is no longer plagued by the lack of mega-size exhibition facilities and spaces available for exhibitions and conventions have exceeded 1 million square meters in the city, the most in the world. In terms of combination, the city boasts exhibition and convention facilities of various sizes which include the National Exhibition and Convention Center (Shanghai), or the world's largest single-block exhibition complex, nine large and medium-sized exhibition facilities including the Shanghai New International Expo Center and the Shanghai World Expo Exhibition & Convention Center, as well as more than 20 professional exhibition spaces such as the China Art Museum and Shanghai Technology Museum. Coupled with numerous meeting and event spaces in hotels, the city is certainly able to accommodate a variety of demands for exhibitions. In terms of operations, the Shanghai New International Expo Center in Pudong New Area boasted a turnover rate of 33.9 in 2017 while that for the Shanghai World Expo Exhibition & Convention Center stood at 28.5, both far above the average rate of 15 achieved by similar facilities around the country.

Secondly, sizes of exhibitions in Shanghai grow steadily. Shanghai takes lead in the scale of its exhibitions. In 2017, Shanghai hosted 1,020 exhibitions and conventions that took up 17.7 million square meters of space. It was up 19.9 percent and 17 percent respectively from the end of the 12th Five-Year Plan period (2015), and up 58.8 percent and 120.1 percent from the end of the 11th Five-Year Plan period (2010), making Shanghai the strongest among the world’s major cities known for exhibitions; Shanghai takes lead in the quality of its exhibitions. In the ranking of the world’s 2017 top 100 business exhibitions compiled by Imp-Exp Executive, 13 exhibitions in Shanghai were listed, the most in the world; Shanghai is also China’s top city in hosting large-scale exhibitions. It held 36 exhibitions with space of more than 100,000 square meters, covering a total area of 6.67 million square meters to take up 32 percent and 34 percent of the country’s total. Among them, six exhibitions were of space more than 300,000 square meters.

Thirdly, levels of internationalization of exhibitions in Shanghai grow continuously. In 2017, space used by international exhibitions reached 13.29 million square meters, up 12.9 percent year on year. They accounted for 75.1 percent of the city’s total, up 2.2 percentage points from five years ago. The biggest international exhibition in Shanghai covered space of 45,400 square meters, up 17.8 percent compared with the end of the 12th Five-Year Plan period (2015). Shanghai has 26 exhibition projects recognized by the Global Association of the Exhibition Industry (UFI), the most in the country. The UFI has located its China Representative Office in Shanghai, and hosted its 2016 annual meeting – the highest level meeting in the exhibition industry – in Shanghai. The city also held the Shanghai International Exhibition Industry CEO Summit for five consecutive years, which gathered senior executives of the exhibition industry all around the world.

In the next step and taking the opportunity of hosting the annual China International Import Expo, Shanghai will accelerate the law-making process concerning the exhibition industry, deepen the reform of approval system in the exhibition industry, gather more world-renowned exhibition companies in the city and cultivate a batch of world’s leading brands of exhibitions to push forward Shanghai’s construction of a global exhibition capital during the 13th Five-Year Plan period. The city will focus on five aspects: first, the construction of a quality public services system; second, the enhancement of core competitiveness of the exhibition industry; third, the construction of a transparent, fair and efficient business environment for the industry; fourth, the optimization of facilitating policies; fifth, the construction of a model with Shanghai characteristics to develop the exhibition industry.

II. The preparation works of the 6th China (Shanghai) International Technology Fair

Approved by the State Council and co-organized by the Ministry of Commerce, the Ministry of Science and Technology, the State Intellectual Property Office and the Shanghai Municipal Government, the China (Shanghai) International Technology Fair has been successfully held in the past five years. The 6th China (Shanghai) International Technology Fair will take place at the Shanghai World Expo Exhibition & Convention Center from April 19 to April 21 (Thursday to Saturday). Sticking to the principles of serving the national strategies, focusing on innovation-driven growth, and supporting Belt and Road Initiative, the fair has become an important platform to connect supply of technology and the demand for it, and to connect technology with capital resources. According to data from the Ministry of Commerce, Shanghai’s contracted trade of technology rose to around US$11.7 billion in 2017 from around US$4.9 billion in 2012, up 138.8 percent, making Shanghai the top city in the country in terms of contracted trade of technology.

This year, the theme of the China (Shanghai) International Technology Fair with a theme of “Innovation-driven Development, Intellectual Property Protection, Technology Trade Promotion” and covers a total area of 35,000 square meters with an estimated total visitor number of 50,000 people.

There are four key areas of this year’s China (Shanghai) International Technology Fair.

The first is to build international leading innovative technology exhibition platform. New technologies from 14 countries and regions including Japan, Norway, Finland will be on display, including AAVI Technologies’ filter-free air purifiers, Yokohama city’s Hydrogen Energy Conversion Technology.

The second is to foster professional platforms and mechanism that links innovative resources. A new 7,500 square meter of artificial intelligence and smart robot exhibition area will be set up to include the latest technologies from Alibaba, Baidu, Tencent and iFlytek. DJI, Siasun, xiao i Robot, Tencent YouTu Lab will feature their latest developments in the artificial intelligence sector.

The third is to expand nationwide new channels for technology and trade exchange.  This year, the China (Shanghai) International Technology Fair will join forces with Jiangsu, Zhejiang and Anhui provinces to set up a technical trade service hub platform to connect trade resources to collaboratively promote the optimization of industrial structure and high-quality economic development in the Yangtze River Delta region. Based on the China (Shanghai) International Technology Fair’s 3+365 alliance, at aims to provide the supply and demand sides with a full range of online and offline services to create a full range of supportive service system. At the same time it will also set up the official website of the Shanghai Fair, as well as official accounts on new media platforms such as WeChat among others.

The major preparation work for the Shanghai Fair has been completed. Japan’s Yokohama, Norway’s Oslo and Greek’s Heraklion will be this year’s honorary guest country and city. Dalian will be the domestic honorary guest city.

It would also seek to strengthen synergies and collaboration between meetings and relevant forums with the exhibition, and to employ the “1+3+X” model.

The opening forum will have a theme called “Entering the New Age of Technology Trade”, and has invited Director General of the United Nations Industrial Development Organization Li Yong to send the greetings on behalf of the UNIDO. Stuart Russell, an artificial intelligence expert and Professor of Computer Science and Smith-Zadeh Professor in Engineering, at the University of California, Berkeley and Iflytek chairman and president Liu Qingfeng to give the keynote speeches.

Three themed day activities: The honorary guest city themed day would feature forums such as Yokohama-Shanghai Hydrogen Energy Forum, amid other activities. UNIDO themed day would host a series of activities that push forward the collaboration between countries and cities in the Belt & Road Initiative regions. Intellectual Property Rights themed day would continue to carry out activities regarding the promotion and protection of intellectual property rights.

Special activities and themed meetings and discussions:

The CSITF will host a series of renowned forums, and will join hands with Technode to host artificial intelligence investment matchmaking meetings, as well as a joint forum hosted by the CSITF and China Information Technology Security Evaluation Center, which would discuss the innovation and standards regarding the Belt & Road Initiative.

Interactive activities:

CSITF will leverage its digital platform to host five activities each facing different groups including overseas areas, domestic regions, provincial and city level, science and technology parks and companies. The innovative ecology section will host matchmaking sessions connecting investors, small and medium enterprises, science and technology parks and overseas projects.

The Technology Transfer Area will launch the China Innovation Challenge Race (Shanghai) and the launch ceremony of an online Shanghai Technology Marketplace “Shanghai Tech Mall”. In November 2018, CSITF will host an overseas exhibition in Latvia.

III. The preparations for the first China International Import Expo

China International Import Expo will be held on November 5 to 10 this year in Shanghai. This is an important decision of the central Party to promote a new round of high-quality opening up, and also an important measure of our country to actively open markets to the world. Under the unified leadership of the preparation committee and with the guiding principles from General Secretary Xi Jinping’s instructions to "develop it as a world class expo", the preparatory works for CIIE are pushed forward in an orderly manner. First, the exhibitor invitation is going well and better than expected. By now, 61 countries have officially confirmed to participate in the comprehensive exhibition of trade and investment, and over 160 countries and regions have appointed nearly 200 organizing institutions to help invite exhibitors and provide services. More than 1,600 companies from over 120 countries or regions have directly registered to participate in the CIIE, including nearly a hundred Fortune 500 companies and industry leaders of various countries. Among them, over 600 companies from more than 70 countries or regions have signed contracts, with the total contract exhibition area exceeding 120,000 square meters. We expect the first CIIE will welcome heads of states and governments of over ten countries, more than 200 officials above the ministerial level, and thousands of well-known international enterprises and major leading companies from various countries. Second, the invitation and promotion work is fully launched. The Ministry of Commerce leads to make plans for the targeted invitation to purchasers, form central enterprise purchasing missions and 95 sub-missions. Provincial and municipal groups and overseas purchaser invitation and organization work are proceeding orderly as planned. We expect 150,000 people will participate in the expo as professional purchasers. Third, preparatory work for the forum is carried out steadily. It was confirmed that there would be a main forum and three parallel forums, and we have started to invite politicians and dignitaries, directors of international organizations and representatives of domestic and foreign enterprises. The audience organization is also underway. We are now planning to form the research institute and the business council for the Hongqiao forum in a council form, explore and promote sustainable intellectual supports and commercial operation modes. Fourth, the municipal security and support for the expo is well organized. Targeted at developing the safety, order, convenience and efficiency of the city, Shanghai has set up a leading group of municipal security for the CIIE, with 17 working groups on affairs including safety and security, traffic support and foreign affairs. The city also formulated an overall plan for urban security and 16 special protection plans. In the middle of April, Shanghai will hold a citywide mobilization meeting for the last 200 days' preparation for CIIE. The mobilization and organization will mainly focus on exhibition support, diplomacy and municipal services, and make full efforts to promote the preparatory works such as intelligent public security, reconstruction of venues, construction of roads around the exhibition area, convenient customs clearance of exhibits, and landscape improvement.